Sasha joined Verdane as Director of Marketing and Communications in 2022. At Verdane, Sasha is responsible for leading marketing and communications for the firm, and leading the community platform.

Prior to Verdane, Sasha spent 5+ years leading brand, marketing and communications at European B2B SaaS venture capital fund Oxx. Sasha worked closely with the GPs to scale the firm’s operations since its launch. She also supported fund IR and supported portfolio company CXOs on their own marketing efforts, including award-winning SaaS companies Peak, Codility, Goodlord, Gravitee.io and Funnel. Prior to Oxx, Sasha spent 6 years working with SMEs and startups building and executing marketing strategy. Sasha started her career running an events business with clients including Vogue, the Barbican and the V&A.

Sasha holds a BA in English Language and Literature from King’s College London.