Verdane invests in and merges HR Manager and Webcruiter

Once defined as the attraction of top talent, HR and recruitment have since developed into an integral part of corporate strategy that, in addition, encompasses talent management and development. As a result, the choice of HR software has come to be of critical importance.

HR Manager and Webcruiter hold individually strong positions in the market for cloud-based HR and recruitment systems. Webcruiter offers a specialized system for talent agents and leaders on the hunt for professional recruitment solutions. With more than 400 clients with users in over 120 markets, Webcruiter’s recruitment system handles over 1.9 million applications annually. The firm holds a leading position in the Norwegian market, particularly in the public sector, and is an active player in the Swedish market.

HR Manager has over 900 clients with users in more than 50 countries, and processes more than 3.5 million applications annually. The company’s integrated cloud-based platform for recruitment, employee introduction and talent development has established a strong market position in the Nordics.

Together, HR Manager and Webcruiter will form a company with Nordic growth ambitions, through both organic and add-on acquisitions, working to develop and broaden the available offering of cloud-based products and services for talent recruitment and development.

“HR Manager and Webcruiter’s combined competence, technology and solutions will bring forth promising new opportunities for both existing and new clients. We look forward to developing and establishing a leading Nordic platform together with Webcruiter,” says Lars Christian Ringdal, CEO at HR Manager.

Fredrik Mælum, CEO of Webcruiter, agrees. “We are a stellar fit across technology, client roster and culture. By coming together as one company we will be able to develop cloud-based solutions that support our clients’ strategic needs and operative work within recruitment, onboarding, talent development and HR leadership,” he says.

The Nordic market for HR software is valued at closer to NOK 5 billion, and faces significant changes in the years ahead. The market for cloud-based solutions is expected to grow at 10 to 20% per year until 2020, with far higher market penetration in the Nordics than in the rest of Europe and the US.

“HR Manager and Webcruiter both offer solid solutions and have very competent teams. This fusion will spark the development of even better products available to a greater number of clients across the Nordic market. We are pleased to contribute with our expertise, network and experience,” says Bjarne Lie, Managing Partner at Verdane Capital Advisors.

Verdane Edda will be the majority owner of the fused entity, which joins a Verdane roster of over 170 software and consumer internet investments made over the last 14 years. Expected revenue for HR Manager and Webcruiter stands at 55 and 49 million NOK, respectively, in 2018.

The parties have agreed not to disclose the terms of the transaction.