Verdane wraps up eight-year growth journey with Boozt AB

Stockholm – Verdane, the Northern European specialist growth equity investor, has sold its remaining shares in Boozt AB (publ) (“Boozt”), a leading Nordic technology company selling fashion, apparel and beauty online. The investment has returned a 6x multiple on capital (MoC). Verdane partnered with Boozt in 2012, and the company has since grown revenues by a factor of more than 22, reaching around SEK 3.5 billion in 2019. The company was listed on Nasdaq Stockholm on May 31, 2017.

“Boozt’s role in driving the offline-to-online transition of the fashion sector has put customer experience, convenience and a seamless digital experience at the heart of what it means to successfully sell fashion and lifestyle products online in the Nordics today. We want to extend our heartfelt thanks Hermann and the team and wish them all the best as they continue the journey ahead,” says Staffan Mörndal, Partner at Verdane.


Headquartered in Malmö, Sweden, Boozt has run its current operation since 2011 and has more than 300 employees from 30 countries. The company offers customers a curated and contemporary selection of fashion brands, including Tiger of Sweden, by Malene Birger, Filippa K, Michael Kors and Hugo Boss, for a variety of lifestyles, mainly through its multi-brand web-store Boozt’s online platform attracts over five million visitors every month.

“Together with Verdane we grew Boozt from SEK 150 million to about SEK 3.5 billion in revenue. It’s been a great journey working with an investor with a deep understanding of e-commerce and genuine knowledge of our product and the industry we operate in,” says Hermann Haraldsson, CEO of Boozt AB.

The sale was made by Verdane Capital VII K/S.


About Verdane

Verdane is a specialist growth equity investment firm that partners with ambitious Northern European tech-enabled businesses to help them reach the next stage of international growth. Verdane pioneered portfolio acquisitions in Northern Europe in 2003, and announced a complementary fund strategy entirely dedicated to direct investments in 2018. Verdane’s eight funds hold €1.8bn in total commitments and have made over 120 investments in growth sectors including advanced industry, consumer internet, energy & resource efficiency and software. Category leaders backed by Verdane include Desenio, EasyPark, Farmasiet, MatHem and momox. Verdane’s more than 50 employees, based in Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm, are dedicated to being the best growth partner in Northern Europe.

Press contacts

Staffan Mörndal, Partner
+46 70 931 52 35