Bythjul was founded in Sweden in 2002 and is today the largest Nordic online tire and rim company, providing consumers products from the biggest manufacturers such as Nokian, Michelin, Pirelli and Goodyear.
”We have benefitted tremendously from Verdane Capital Advisors’ expertise in e-commerce, which has helped us accelerate Bythjul’s development,” comments Torkel Hallander, CEO of Bythjul. “We have increased turnover greatly and grown into the largest Nordic online tire and rim company. Now that we embark on a new leg of our journey with Mobivia Groupe, we will continue to provide excellent service to Nordic clients.”
Verdane V became an owner of Bythjul in 2006. During Verdane V’s ownership, Bythjul has expanded from purely Swedish operations to Finland, Denmark and Norway. Over the same period, the number of employees have grown from 8 to 25 and revenues have grown nearly fivefold.
”Bythjul has, like other e-commerce companies that Verdane funds have supported, revolutionized its industry and speeded up the move from offline to online. The company has taken a leading position in the Nordic market with a focus on value adding services, reasonable prices, fast delivery and great local customer service,” comments Pål Malmros, Partner at Verdane Capital Advisors. “With Mobivia Groupe’s backing, we are confident that Bythjul’s strong development will continue”.
“By investing in Bythjul, we aim to build our skills, boost our share of the e-commerce market in Europe and enhance synergies between the Group’s various brands. Bythjul has a strong set of assets which complement our own,” says Olivier Mélis, Member of the Executive Committee at Mobivia Groupe in charge of development.
”With an industry actor like Mobivia Groupe as a partner, the future opportunities for profit and growth are excellent,” concludes Torkel Hallander, CEO and partner at Bythjul.
About Bythjul
Bythjul.com was founded in 2002 and is today the largest Nordic online tire and rim company. Bythjul.com provides the latest products from the biggest manufacturers like Nokian, Michelin, Pirelli, Goodyear, Continental, SVF, Ace, Enzo, Dotz and many more. Assisted by certified tire workshops in Sweden’s largest cities, Bythjul.com can guarantee a high level of service. Bythjul.com has over 25 employees and annual revenues of approx. 200 MSEK. The company’s headquarters are located in Stockholm and the company has a presence in Sweden, Norway, Denmark and Finland. Bythjul.com was voted Sweden’s best online tire store in 2012 by Prisjakt’s customers and is certified by Secure E-Commerce. See www.bythjul.com (in Swedish).
About Mobivia Groupe
Mobivia Groupe has more than 10,000 employees in six businesses and 13 companies united by a shared vision: making people sustainably mobile. Mobivia Groupe is the European leader in multi-make vehicle maintenance and equipment with Norauto, Auto 5, Midas, Carter-Cash, Synchro Diffusion and Oxyo-pneus.fr. Through its development fund, Via-ID, Mobivia Groupe also develops new activities to make a contribution to more responsible, more sustainable mobility (car sharing, green mobilities, connected vehicles). For information about the Mobivia Groupe, see www.mobiviagroupe.com
About Verdane
Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.
Verdane funds hold over €6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdane’s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe.
Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy.
Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities.
More info: www.verdane.com
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