Verdane promotes new partners and expands its team to invest in and support Northern European technology-enabled businesses

STOCKHOLM, HELSINKI – Verdane proudly announces the promotions of Frida Einarson and Janne Holmia to Partners in Stockholm and Helsinki, respectively. Two long-standing members of the team, the promotions are a recognition of their efforts and contributions to Verdane’s high growth and rapid development across Northern Europe.

Frida Einarson joins the Partner team from her position as Verdane’s Head of Investor Relations and Business Development. Frida joined Verdane’s Stockholm office in 2010 and has been instrumental to fundraising and business development as is reflected in Verdane’s rapid growth.

“Becoming a Partner at Verdane is an honour, and I look forward to continuing the work of building Verdane in close dialogue with our clients. Joining the Partner team at this time is especially exciting given the closing of our Edda II fund, with EUR540 million to be invested in tech-enabled businesses. We can’t wait to contribute our sector expertise and extensive networks to ambitious companies in the region,” says Frida Einarson, Partner at Verdane.

Based in Helsinki, Janne Holmia is promoted from Principal to Partner at Verdane. He joined Verdane in 2008 and has been key to building Verdane’s strong position in the Finnish market, being responsible for the firm’s investments in fast-growing Finnish companies, including CAP Group, CRF Health, Evondos, and HappyOrNot.


“I’m excited to join Verdane’s Partner team and to continue our journey as the preferred growth partner to tech-enabled businesses in Northern Europe. We have a strong track record in building local Finnish heroes to international winners and look forward to partnering with even more companies in the years to come,” says Janne Holmia, Partner at Verdane.

“We are thrilled to announce these well-deserved promotions. Both new partners are great ambassadors who have made significant contributions to the Firm already, and I am confident that they will thrive with the added responsibilities that come with the partner role,” says Bjarne Kveim Lie, Co-Founder and Managing Partner at Verdane.

Between January 2020 and January 2021, Verdane hired eight investment professionals and added six operating experts to Verdane Elevate, Verdane’s in-house operational consultancy. The new investment professionals include Partner Nils Vold in Oslo and Principals Hanna Eiderbrant and Maximilian Kempken, in Stockholm and Berlin respectively. Elevate operating experts include CMO Daniel Hansen and CTO Henrik Berg.


About Verdane

Verdane is a specialist growth equity investment firm that partners with ambitious Northern European tech-enabled businesses to help them reach the next stage of international growth. Verdane’s nine funds hold more than EUR3bn in total commitments have made over 120 investments into category leaders in digital consumer, energy & resource efficiency and software businesses. Verdane’s team of 60+, based out of Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to sustainable, tech-enabled businesses in Northern Europe.

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