Verdane and EQT announce intention to merge Confirmit and FocusVision

  • Verdane and EQT to merge Confirmit and FocusVision to create a leader in the Market Research, Customer and Employee Experience industries
  • The combined company will provide a one-stop-shop of complementary software solutions and offer greater benefits to existing and new customers
  • Verdane and EQT are committed to invest in the combined company to support accelerated growth in North America and Europe

Verdane and EQT are pleased to announce the merger of their respective portfolio companies Confirmit and FocusVision, majority owned by EQT Mid Market US. The combined company will be led by Confirmit CEO Kyle Ferguson and supported by members of both the FocusVision and Confirmit management teams.

FocusVision offers a comprehensive suite of experience insights software solutions, including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truthโ„ข โ€“ how they think, feel, and act.

Confirmit offers market research, customer experience and employee engagement software solutions to turn insight into stories that fuel action. Confirmit delivers the flexibility and power that customers need to understand and manage experiences, emotions, and behaviors so they are always one step ahead.

The merger will harness the scale and scope of two complementary organizations and enable the combined business to provide better solutions to its customers on a global basis. Together, EQT and Verdane will support investments in best-of-breed technology solutions, ranging from data collection to reporting and action capabilities, and accelerate innovation initiatives. Moreover, the two companies will combine their digital infrastructure and technology capabilities, which will increase efficiencies and deliver new opportunities to the benefit of both existing and new customers.

Kyle Ferguson, Chief Executive Officer, Confirmit, said: โ€œAt Confirmit, we imagine a future where every action is initiated by the right decision at the right time. No data silos. No unknowns. Just accurate, visual insights, in real time, helping to make businesses smarter. This merger will make that a reality. We will create a world class organization that brings real value to our clients and colleagues alike.โ€

Chris Nagy, Chief Executive Officer, FocusVision, said: โ€œThe merger of Confirmit and FocusVision is a perfect fit and heralds an exciting, new dynamic for the global insights industry. We are complementary on every level and together we will be a great company, focused on excellence in everything we do.โ€

Pรฅl Malmros, Partner at Verdane, said: โ€œThis acquisition will be transformative for FocusVision and Confirmit and an exciting step toward delivering an even more comprehensive end-to-end technology solution. We are excited to support the management team in this merger as we believe this combination will allow the combined company to deliver even greater value to its customers.โ€

Hajo Krรถsche, Managing Director and Investment Advisor at EQT Partners, said: โ€œThe merger of FocusVision and Confirmit will create a leading Research Technology player with a significantly stronger suite of solutions in Europe and North America. The merger creates a scalable platform to invest further into growth and technology to further improve the value add to our customers. We are excited about the opportunities this merger presents.โ€

The transaction is conditioned on receipt of regulatory approvals and is expected to close in the second quarter of 2021.


About Confirmit

Confirmitโ€™s solutions are built by insights professionals, for insights professionals. Market Research, customer experience and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. The heart of our business is the people behind our technology, and we work as a partner to deliver the flexibility and power you need to understand and manage experiences, emotions, and behaviours so you are always one step ahead.

More info:ย www.confirmit.com

About FocusVision

Established in 1990, FocusVision offers the most comprehensive suite of experience insights software solutions โ€“ including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truthโ„ข โ€” how they think, feel, and act. Trusted by 18 of the Top-20 Fortune 100 companies, and all of the Top-10 Healthcare and CPG companies, FocusVision was honored for its Outstanding Innovation in Customer Experience Management with MarTech Breakthrough Awards in 2018 and 2019.

More info:ย www.FocusVision.com

About EQT

EQT is a purpose-driven global investment organization with more than EUR 75 billion in raised capital and over EUR 46 billion in assets under management across 16 active funds. EQT funds have portfolio companies in Europe, Asia-Pacific and North America with total sales of more than EUR 27 billion and approximately 159,000 employees. EQT works with portfolio companies to achieve sustainable growth, operational excellence and market leadership.

More info:ย www.eqtgroup.com
Follow EQT onย LinkedIn,ย Twitter,ย YouTubeย andย Instagram

About Verdane

Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation. 

Verdane funds hold over โ‚ฌ6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdaneโ€™s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe. 

Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy. 

Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities. 

More info: www.verdane.comโ€ฏ
Follow Verdane on LinkedIn

Press Contact

Verdane
Pรฅl Malmros, Partner
pal.malmros@verdane.com
+46 70 268 65 16

EQT
European media
press@eqtpartners.com
+46 8 506 55ย 334

US media
Stephanie Greengarten
+1 646 687 6810

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