momox Holding issues EUR 100m green bond

momox Holding, that owns 100% of the European re-commerce company momox GmbH, has issued a senior secured CICERO-certified green bond of EUR 100 million to institutional investors. By removing common barriers to selling second-hand products through user-friendly technology, momox has unlocked consistent profitable growth; the company increased its annual turnover by 25 percent in 2019 to EUR 250 million and has continued to see strong demand during 2020 for its second-hand media and fashion offering.

As part of the transaction, Verdane has acquired fellow momox investor Acton Capital’s shares, raising its stake to 85 percent. Verdane originally invested in momox in 2018 and has since worked with momox’s management team to support and accelerate the company’s international expansion. Verdane has also supported the development of the company’s fashion business unit, which saw a 61 percent sales increase in 2019.

“momox’s circular business model liberates customers from the conventional struggles of selling used products, with significant capacity for further growth while maintaining a climate positive CO2 footprint. We at Verdane are proud to reinforce our commitment to sustainable growth through this increased ownership”, comments Staffan Mörndal, Berlin-based Partner at Verdane.


Founded in 2004, momox is a pioneer and market leading re-commerce company in Europe that contributes to decoupling growth from the consumption of finite resources. To date, momox has bought and sold more than 200 million used articles in the books, media and fashion categories, with more than 30 million used articles sold in 2019 alone.

momox has a negative annual net carbon footprint of 65,000 tonnes on the back of the significant conservation of resources and pollution mitigation attributable to selling second-hand products. This equates to total annual emissions of more than 10,000 Europeans[1]. The company’s sustainability goals are shaped around three main pillars closely linked to the United Nation’s Sustainable Development Goals, focusing on Responsible Consumption and Production, Life on Land as well as Climate Action.

[1] Souce: World Bank


About Verdane

Verdane is a specialist growth equity investment firm that partners with ambitious Northern European tech-enabled businesses to help them reach the next stage of international growth. Verdane pioneered portfolio acquisitions in Northern Europe in 2003, and announced a complementary fund strategy entirely dedicated to direct investments in 2018. Verdane’s eight funds hold €2bn in total commitments and have made over 120 thematic investments in digital consumer, energy & resource efficiency and software businesses. Category leaders backed by Verdane include Desenio, EasyPark, Farmasiet, MatHem and momox. Verdane’s team of 54, based in Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the best growth partner in Northern Europe.

About momox

momox is Europe’s leading online re-commerce company for books, CDs, DVDs, computer/video games and clothing, providing a fast and easy way to sell and purchase pre-owned consumer goods. The Berlin-based company has launched its online trade-in service and its app where consumers can sell their products at fixed prices and free of shipping costs. The company resells purchased goods on (books, CDs, DVDs, computer/video games) and (clothing), where consumers can save up to 70% compared to retail prices. Founded in 2004 as Germany’s first re-commerce company for pre-owned items, the company has grown to more than 1,900 employees at six sites. momox also offers its service in the United Kingdom, France and Austria. Since the launch momox has purchased more than 220 million items. Today momox is the biggest vendor for used goods on amazon worldwide and number three on eBay.

Press contacts

Jonathan Bui, Communications Manager
+46 76 27 28 100