Desenio acquires Poster Store on mission to help people create beautiful homes through affordable wall art

Stockholm, Sweden โ€“ Desenio, Europeโ€™s premier online provider of affordable wall art, has acquired 100 per cent of Poster Store, an international online retailer of design posters. The combined group will draw on its broad product offering, powered by its data-driven creative process and digital marketing expertise, to continue its mission to help people create beautiful homes through affordable and easily accessible wall art. Both companies will continue to operate under their respective brands as they expand operations across Europe, the U.S. and Asia.

โ€œThe Poster Store team has demonstrated great design and marketing competence, and our product styles, aesthetics, design and curation are strongly aligned. Together, we are taking on expansion into the U.S. and Asia as we continue democratising great design. Itโ€™s a Swedish tradition we are proud to be part of,โ€ says Fredrik Palm, CEO of Desenio.

The vast majority of Desenioโ€™s wall art is developed in-house, based on a data-driven creative approach spearheaded by its design studio. Supported by a marketing strategy harnessing social media and effective design and execution collaborations with high-value influencers, Desenioโ€™s wall art today graces the homes of trend-conscious consumers in over 35 countries. The company is respected across the industry for its strong brand name, highly efficient and lean operations, and proven ability to scale internationally, with 75 per cent of revenues coming from outside the Nordics.

โ€œBy learning from each other, Desenio and Poster Store will be able to bring more and better art at great prices to art-loving consumers across Europe, the U.S. and Asia. I am beyond proud of our team having taken Poster Store this far in only six years, and we all look forward to meeting and working with our new colleaguesโ€, says Tobias Renlund, CEO and Co-Founder of Poster Store.

Headquartered outside Stockholm, Sweden, Poster Store was founded by brothers Tobias and Oskar Renlund in 2014. Since then, it has grown to become an established player in direct-to-consumer wall art with sales in 34 countries across Europe, North America and Oceania.

The new group will have revenues of more than 1 billion SEK in 2020 and is backed by Desenioโ€™s majority owner Verdane, the Northern European specialist growth equity investor.


About Desenio

Desenio is Europeโ€™s premier online store for art prints and frames, shipping to more than 35 countries worldwide. Our business idea is simple: on-trend and attractive wall art should be available to everyone. In 2020 we acquired Poster Store, creating a group with 220 employees and over 1 billion SEK in revenue. Working from our headquarters in Stockholm, Sweden, we are on a mission to help people worldwide create beautiful homes through affordable wall art. Desenio is backed by Verdane, the preferred growth partner to tech-enabled businesses in Northern Europe. www.desenio.com

About Poster Store

Poster Store is one of the fastest growing D2C companies within wall art and a platform for Scandinavian interior design inspiration. Since its inception in 2014, Poster Store has expanded internationally and currently sells posters and frames in 34 countries. Poster Storeโ€™s mission is to offer inspiring and affordable art to customers across the globe. www.posterstore.com

About Verdane

Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation. 

Verdane funds hold over โ‚ฌ6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdaneโ€™s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe. 

Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy. 

Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities. 

More info: www.verdane.comโ€ฏ
Follow Verdane on LinkedIn

Press Contact

Verdane Press Office
press@verdane.com
+46 76 27 28 100

Fredrik Palm, CEO
Desenio
+46 70 080 76 37
fredrik.palm@desenio.com

Tobias Renlund, CEO
Poster Store
+46 72 007 12 51
tobias@posterstore.se

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