asgoodasnew partners with Verdane to accelerate re-commerce revolution in high-tech consumer electronics

BERLIN, OSLO โ€“ Verdane, the Northern European specialist growth investor, has announced its investment in asgoodasnew, the Berlin-based European re-commerce leader specialising in high-tech consumer electronics. The investment will support asgoodasnewโ€™s successful business development and further international expansion, drawing on Verdaneโ€™s extensive knowledge of the European re-commerce space and experience from over 30 previous e-commerce investments. To date, asgoodasnew has helped over 1,000,000 customers throughout Europe to impact their ecological footprint by finding a new home for their preloved gadgets or helping them purchase a fully tested, refurbished device. Powered by this change in consumersโ€™ perception and behaviour, asgoodasnewโ€™s revenues have grown by more than 150% per cent over the past 5 years.

Daniel Boldin, CEO of asgoodasnew said: โ€œWith Verdane onboard, we will strengthen our pioneering position in European consumer electronics re-commerce as the preferred supplier for high-tech gadgets, tested and reconditioned in Germany. The take, make and dispose model for consumer electronics is going to perish. There is a huge and environmentally impactful business opportunity in enabling consumers to extend the lifecycle of their beloved high-tech gadgets. asgoodasnewโ€™s success shows that it is possible to combine a circular business model with double-digit profitable growth and high capital efficiency.โ€

Founded in 2008, asgoodasnew operates in Germany, Austria, France, Spain, Italy and Poland. According to the companyโ€™s calculations, each of its more than one million reconditioned and resold iPhones, laptops, tablets, cameras, smartwatches and wifi speakers sold save up to 50kgs of CO2 compared to new production of a corresponding gadget, tallying to a total potential CO2 savings impact of 50,000 tonnes of CO2 to date. By partnering with Verdane, the company aims to offer more customers a smart and affordable way to impact their individual ecological footprint.

The companyโ€™s integrated consumer-to-business-to-consumer (C2B2C) business model covers the entire value chain of the re-commerce market from sourcing and testing to refurbishment and distribution, delivering a strong value proposition with high customer retention rates and independence from third parties. A popular feature is its comprehensive 30-month warranty, offered on all products since 2014 as a testament to asgoodasnewโ€™s extensive technical know-how, and pioneered by the company since then on multiple European markets. Building on its early understanding of the need for a more sustainable approach for consumer electronics consumption and driven by short customer usage cycles resulting from frequent new product releases, asgoodasnew has emerged as a European leader for refurbished premium consumer electronics.

Maroje Guertl, Principal at Verdane added: โ€œWe are proud to reaffirm Verdaneโ€™s commitment to a more resource-efficient future for the European consumer by welcoming asgoodasnew into the Verdane portfolio. Daniel and his team have done an excellent job of building asgoodasnew into a clear leader in its sector with a strong position from which it can develop into a substantially larger European market leader. There is natural complementarity with Verdaneโ€™s deep knowledge of the European re-commerce space from investments in peers like momox and Spares Nordic. We are proud to partner with asgoodasnew on this journey toward circularity for the high-tech consumer electronics market.โ€

Thomas Krause, Chairman of the Advisory Board and Managing Director at Brandenburg Kapital, said: โ€œOn behalf of the board, we are very pleased to announce this partnership with Verdane as we set out to accelerate the successful European expansion of the company. We believe we have found the ideal growth partner to help realise our joint vision of asgoodasnewโ€™s future together with Daniel and his team.โ€


About asgoodasnew electronics GmbH

Founded in 2008 and based in Germany, asgoodasnew is the European circular economy pioneer for premium consumer electronics products such as smartphones, tablets, MacBooks & iMacs, cameras & lenses, smartwatches and other valuable gadgets. Working from offices in Berlin and Frankfurt (Oder), the company covers the entire value chain of the European re-commerce market. Through its own sourcing, operations and sales platforms, asgoodasnew has developed a unique vertical business model with extensive technical know-how and direct access to millions of end consumers. To date, asgoodasnew has helped over 1,000,000 customers throughout Europe to impact their ecological footprint by finding a new home for their preloved gadgets or helping them purchase a fully tested, refurbished device. www.asgoodasnew.de

About Verdane

Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation. 

Verdane funds hold over โ‚ฌ6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdaneโ€™s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe. 

Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy. 

Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities. 

More info: www.verdane.comโ€ฏ
Follow Verdane on LinkedIn

Press Contact

Press contact for Verdane:
Charles Barker Corporate Communications
Peter Steiner
Phone: +49 794090 27
Email:ย verdane@charlesbarker.de

Press contact for asgoodasnew:
Email:ย presse@asgoodasnew.com

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