MM Sports is Verdane funds’ 25th e-commerce investment. Based on learnings from all these companies, Verdane Capital Advisors can quickly go in with a long list of improvement points to further strengthen MM Sports.
”When I met Verdane Capital Advisors I immediately saw that they can help us. The team members are walking encyclopedias on how to succeed with e-tail business development and I am therefore very pleased to welcome Verdane VIII as a new partner in the company”, says Olle Sparringsjö, founder and CEO of MM Sports.
With Verdane VIII as a new owner, MM sports will work to expand internationally. Verdane Capital Advisors, with offices in Stockholm, Oslo and Helsinki, has helped a large number of companies grow from a Swedish base into the other Nordic countries.
”MM Sports is a well-run company that stands for high quality and great customer service. We believe there is a big potential in nutrition supplements and that it keeps growing as more and more people try to lead a healthy lifestyle” says Staffan Mörndal, Partner at Verdane Capital Advisors. “We look forward accelerating the growth pace even further at MM Sports and we have already started working on a number of initiatives with MM Sports Management.”
Verdane funds have over the past ten years invested in over 20 e-commerce companies in the Nordics, including Bythjul, Boozt, LensOn, Mathem, RoyalDesign and WhiteAway.
MM Sports was founded by Olle Sparringsjö in 2002. The company has under his management grown its annual turnover to over Skr 200m, without any external capital.
About MM Sports
MM Sports is one of the largest players in the Nordics in nutrition supplements and the company has developed strongly since it was founded in 2002. Its broad product range includes clothing and high quality supplements. MM Sports focuses on competitive prices, high quality, service and speedy deliveries. Please refer to www.mmsports.se for more information.
About Verdane
Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.
Verdane funds hold over €6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdane’s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe.
Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy.
Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities.
More info: www.verdane.com
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