Verdane signs agreement to sell Norstat to Triton

Oslo, Norway โ€“ Verdane Capital VIII (โ€˜Verdaneโ€™) has agreed to sell its stake in Norstat Group (Norstat), a European leader in data collection services for consumer market research, to Triton.

Norstat is a pan-European leader in high-quality panel access data collection services for consumer market research. The company is currently active in 18 European countries with 175 FTEs across its 22 offices, and covers the entire spectrum of data collection methods, from face-to-face interviews and mystery shopping to online surveys.

โ€œOur well-founded methods to collect reliable data about any desired topic or target group is helping our more than 1,000 customers in making the right decisions and to become even better in what they do. Over the years, we have grown from a Nordic starting point to a pan-European market leader, and we are really looking forward to continue our growth journey,โ€ says Knut Aasrud, CEO of Norstat.

By leveraging a proprietary panel of more than 650,000 active panelists, Norstat has conducted more than 7,000 projects (of which approximately 65% were online) and 9 million interviews in 2018.


About Norstat

Norstat offers market and business data collection through scientifically proven, sustainable and fair collection methods. Norstats methodological recommendations are based on your needs and the questions at hand, rather than its own product portfolio. For further information, please visitย www.norstatgroup.com

About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors. The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe. Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 39 companies currently in Tritonโ€™s portfolio have combined sales of around โ‚ฌ15.6 billion and around 74,600 employees. For further information: www.triton-partners.com

About Verdane

Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation. 

Verdane funds hold over โ‚ฌ6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdaneโ€™s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe. 

Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy. 

Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities. 

More info: www.verdane.com โ€ฏ
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Verdane Press Office
press@verdane.com
+46 76 27 28 100

Pernilla Barkman, CEO
Eleven
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