Verdane signs agreement to sell Norstat to Triton

Oslo, Norway – Verdane Capital VIII (‘Verdane’) has agreed to sell its stake in Norstat Group (Norstat), a European leader in data collection services for consumer market research, to Triton.

Norstat is a pan-European leader in high-quality panel access data collection services for consumer market research. The company is currently active in 18 European countries with 175 FTEs across its 22 offices, and covers the entire spectrum of data collection methods, from face-to-face interviews and mystery shopping to online surveys.

“Our well-founded methods to collect reliable data about any desired topic or target group is helping our more than 1,000 customers in making the right decisions and to become even better in what they do. Over the years, we have grown from a Nordic starting point to a pan-European market leader, and we are really looking forward to continue our growth journey,” says Knut Aasrud, CEO of Norstat.

By leveraging a proprietary panel of more than 650,000 active panelists, Norstat has conducted more than 7,000 projects (of which approximately 65% were online) and 9 million interviews in 2018.

Verdane is proud to support companies taking part in the reshaping of businesses and industries. Norstat has taken a leading role in the professional data collection industry’s transition from offline to online, and we believe the company is well positioned to capture the opportunities created by customers’ increasing need for data insights and analytics going forward.

About Norstat

Norstat offers market and business data collection through scientifically proven, sustainable and fair collection methods. Norstats methodological recommendations are based on your needs and the questions at hand, rather than its own product portfolio. For further information, please visit


About Verdane

Verdane has helped tech-enabled companies accelerate their growth and scale their businesses internationally since 2003, with funds close to EUR 1.8 billion in total committed capital. Fast-growing software, consumer internet, energy or high-technology industry businesses benefit from Verdane’s active ownership in both majority and minority investments; individual companies and portfolios. With over 50 employees and offices in Berlin, Copenhagen, Helsinki, London, Oslo, and Stockholm, Verdane aims to be the preferred growth partner to tech-enabled businesses in Northern Europe.


About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors. The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe. Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 39 companies currently in Triton’s portfolio have combined sales of around €15.6 billion and around 74,600 employees. For further information:

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