Verdane Capital Advisors is one of the prominent investment advisors in e-commerce and the leading advisor in portfolio transactions (i.e. secondary directs) in the Nordics. Verdane Capital Advisors plans to use its deep knowledge of e-commerce to develop the ten new companies by, for example, expanding geographically, streamlining logistics, improving user interfaces and enhancing pricing and product line strategies. Verdane funds have been investing in e-commerce since the mid 2000s and have seen success in recently realised companies such as LensOn and Compricer.
“Geographic expansion is often a natural evolution for e-commerce companies that Verdane funds acquire. In many companies it is, however, just as important to focus on core products and not fall for the temptation of broadening the offering too much” says Staffan Mörndal, Partner at Verdane Capital Advisors. ”Because Verdane funds have invested in over 25 e-commerce companies we can go in on day one with lists of over 100 points to help the companies find the right expansion strategy.”