Verdane-backed Talentech acquires Jobtip: Becoming the leading vendor of data-driven recruitment and advertising
The leading HR software vendor Talentech, who is owned by the private equity fund Verdane, acquires Swedish Jobtip Group who specializes in recruitment marketing. With the acquisition Talentech becomes the leading vendor combining recruitment and advertising in one integrated solution. Together, Talentech and Jobtip innovate the way we recruit and offer brand new opportunities to reach the right talents with lasor-sharp precision. The key to this innovation lies in 20 years of recruitment data, AI, and a specialized platform for recruitment marketing.
According to a study conducted by Manpower Group, 75% of companies struggle to attract and recruit the right candidates. This is partly because around 80% of all candidates are passive, meaning they are not actively looking for a new job. Many of the most qualified candidates are often already employed, or require a more creative approach to catch their attention. This means that companies need to rethink their recruitment strategies. In other words, the future of recruitment must be approached like marketing, where job portals, niche media, and especially social channels play a key role.
“Today, companies need to think of recruitment as marketing if they want to reach the large share of passive candidates. Recruitment marketing is a strategic and effective way to target the right candidates where they are – and that’s largely on social media,” says Ali Farshid, CEO in Jobtip Group.
Recruitment marketing made simple
But what do you do as a recruitment manager when you know a lot about recruiting, but not so much about marketing? This is where the magic of the acquisition comes in. With Jobtip’s platform, customers are now able to master recruitment marketing without any marketing skills. Jobtip’s platform integrates with Talentech’s recruitment system and quickly and automatically generates ads. This brings great value to customers, who save time, money, and resources through a faster and more targeted recruitment process.
With recruitment data from thousands of companies, Talentech can now provide insights into what has historically worked and led to successful hires for their customers.
“With our latest investment in AI and advanced analytics, we can now structure vast amounts of recruitment data and recommend the most effective job postings and channels to our customers. Combined with Jobtip’s automated recruitment marketing platform, our customers can quickly advertise on these channels. Overall, this gives our customers a unique opportunity to effectively reach the right candidates with pinpoint accuracy,” says Hans Christian Haanes, CEO of Talentech.
AI turns recruitment data into valuable advice
A key factor for the new opportunities that Talentech and Jobtip can now offer their customers is Jobtip’s dedicated organization and exceptional customer service. While Talentech holds a wealth of valuable data, Jobtip has the organization to help customers fully leverage and benefit from it.
“Talentech and Jobtip are the perfect match because Jobtip’s platform can generate scalable ads for Talentech’s many customers and recruitments. Additionally, at Jobtip, we act as trusted advisors, guiding customers on how to most effectively reach the right candidates. We know that this close customer relationship and guidance bring significant value and high customer satisfaction, something Talentech’s clients will now benefit from,” says Patrik Wigton, Cofounder of Jobtip.
An exciting growth journey begins
The acquisition, made through shares, is based on a strong mutual belief in the combination of Talentech and Jobtip. Both Talentech’s and Jobtip’s customers will benefit from a stronger and improved product, and employees will have the opportunity to be part of an exciting growth journey that can open up many opportunities. There are no plans for layoffs; instead, the focus is on hiring more employees to meet the new growth targets.
About Talentech
Talentech is the leading HR platform in the Nordics, offering an integrated solution for the entire employee journey – from attraction, recruitment, and onboarding to talent management, retention, and offboarding. Talentech has offices in 7 countries with around 200 employees representing over 30 nationalities. Every year, Talentech handles more than 10 million applications and approximately 350,000 annual recruitments. More than 2,500 companies and organizations use Talentech’s platform, which serves over 600,000 users globally.
About Jobtip
Since 2014, Jobtip has been a pioneer in recruitment marketing and social media recruiting, helping companies attract and hire the right candidates. Through innovative technology and a recruitment marketing platform, Jobtip automates and optimizes the distribution of job ads across digital media. By integrating technology and creativity, Jobtip offers a complete multichannel solution, making it even more efficient for customers to advertise on the right channels. Founded in 2014, Jobtip is headquartered in Gothenburg and today serves more than 3,000 customers across Europe.
Press contacts
Matilde Theils
Marketing Director, Talentech
+45 60223388
matilde.theils@talentech.com
