Hobbii

Hobbii is a leading Direct-to-Consumer knitting & crocheting platform reaching a global audience. Millions of customers have found inspiration and supplies for their next craft project in Hobbii’s catalogue of proprietary designs and yarn. With a strong focus on an engaging customer experience, great products, and a best-in-class digital offering, Hobbii has grown into a European market leader since its founding in 2015 in Copenhagen, Denmark. Hobbii’s team of over 350 employees, primarily based in Copenhagen, is dedicated to building the leading global yarn universe for an extremely passionate customer segment.