Oslo & Paris, 16 May 2023: Papirfly has announced its acquisition of Keepeek, the French market leader in Digital Asset Management (DAM). The market for DAM is expected to grow by 10% CAGR globally, reaching €1.3 billion by 2026. This acquisition is part of Papirfly’s ongoing efforts to expand and strengthen its position as leading innovators of brand management solutions within Europe. Papirfly Group, which is majority owned by European growth investor Verdane, helps customers including BMW, Unilever, Vodafone and IBM deliver consistent branding across locations.
Founded in Norway 20 years ago, Papirfly is present in eight European countries and helps over 600 companies and one million users meet the daily challenges of brand management. Papirfly helps customers efficiently manage a consistent, high quality brand experience across all channels.
With Keepeek’s capabilities and knowledge within the DAM space – particularly in French-speaking Europe, Papirfly will be able to provide its customers with an even stronger offering, allowing them to create, manage and deploy their digital assets efficiently and across geographies. This acquisition is a significant step forward in Papirfly’s mission to empower customers to deliver a consistent brand experience – on a global scale, across all channels, efficiently and with maximum impact.
“We are thrilled to welcome Keepeek to the Papirfly family,” said Erik Langaker, Chairman of Papirfly Group. “Acquiring Keepeek is a crucial step in our strategy to fortify and expand our position as the top provider of brand management software in Europe. This move is set to bolster our competitive edge, not least in France and French-speaking Europe, and ensure that we strengthen our leadership status in the industry”.
Karl Fredrik Lund, CEO at Papirfly adds that “together with Thomas and the Keepeek team we will significantly strengthen our overall offering in France, integrating all our features with Keepeek’s DAM solution to deliver additional value and ROI to their impressive list of French and international customers.”
“We’re delighted to back Papirfly’s acquisition of Keepeek, France’s market leader in Digital Asset Management (DAM),” says Joakim Kjemperud, Principal at European growth investor Verdane. “This marks our second acquisition with Papirfly since Verdane’s investment in early 2022, and with Verdane’s backing Papirfly will cement market leadership through further acquisitions in key European geographies. Paired with the company’s impressive organic growth, this ambitious strategy will put Papirfly on track to become Europe’s go-to brand management platform.”
Keepeek’s customer base consists of brands such as Yves Rocher, Airbus, Veolia, Orange and EDF. Papirfly’s brand management platform will be made available to Keepeek’s customers, allowing them to streamline their processes to create, manage, and distribute their brand assets even more effectively.
“We are excited to join forces with Papirfly,” said Thomas Larzilliere, CEO and founder of Keepeek. “Papirfly’s reputation for innovation and excellence in brand management is well-known, and we believe that our expertise in DAM will be a valuable addition to their platform. Together, we will be able to provide customers with an even stronger offering and help them to achieve their goals more efficiently.”
As a significant milestone for Papirfly, the acquisition of Keepeek reinforces the company’s commitment to providing its customers with the most advanced, innovative and comprehensive brand management platform available – ensuring Papirfly continues its growth trajectory and strengthens its position as market leaders within brand management in Europe.
About Papirfly
Empowering brands to do more for less for over 20 years, Papirfly provides innovative brand management tools to support businesses in creating 100% consistency at every touchpoint – whilst gaining full control of brand identity. All within one online platform.
About Verdane
Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.
Verdane funds hold over €6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdane’s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe.
Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy.
Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities.
More info: www.verdane.com
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Press Contact
Siril Jacobssen
Papirfly, Universitetsgata 2, 0164 Oslo
siril@papirfly.com
