“Nomentia has always been a market leader in Finland. Instead of trying to offer one product that fits all, we focus in our greatest strengths, such as cash visibility, risk management and financial workflows. We are active in Scandinavia, Benelux, and the DACH region now. Most of the new customers are from these new regions, while Finland remains our home market.
People first, always
Nomentia brought Verdane on as an investor to build a strong cash management service provider in the Nordics and received active support from Verdane during the merger of Analyste and OpusCapita.
During Verdane’s ownership period, Nomentia has focused on revenue development and other key growth statistics. How should a company prepare for growth according to CEO Sallinen?
“Understanding the product-market fit is crucial. As the product becomes suitable for growth, you need to invest in a robust go-to-market strategy in parallel. Especially Finnish companies tend to focus their investments on products, even though they would benefit from exposing their products to markets and customers from an early stage through sales and marketing. Rapid growth requires fast and structured decision-making that drives the company forward”, says Sallinen.
Sallinen has a very skilled team. He feels confident reaching for international growth with a house full of trustworthy professionals.
“I was once advised to take care of my people, customers, and Board in that exact order, and the rest will follow. I think it is one of the best pieces of advice I have ever received. People form the core of our business. An organisation cannot succeed if its employees don’t find their own place in it. No matter how good the strategy, nothing compares to empowered employees”, says Sallinen.