MMSports realised to CapMan Buyout XI
CapMan Buyout’s fund CapMan Buyout XI has entered into an agreement to invest in the leading sports nutrition and equipment company MMSports. CapMan will acquire a majority equity share in the company, with key members of the MMSports organization investing a significant share. CapMan Buyout will partner with the MMSports team to continue to support its accelerated growth and international expansion. The investment is the third of the CapMan Buyout XI fund, which was established in 2019.
MMSports AB was founded in 2002 and is one of the leading sports nutrition and health supplement companies in Sweden. The company’s product offering consists of sports nutrition, health supplements, gym equipment and accessories. MMSports has a strong portfolio of proprietary brands and products developed in-house, as well as a selection of external brands. The company has its own e-commerce platform, mmsports.se, through which most products are sold. MMSports also operates nine physical stores in Sweden. Currently, specialist growth investor Verdane owns the majority stake in the company with the founder being a significant co-investor.
“During the past three years, the company has been able to execute fast growth and improve profitability. Today, the company has operations primarily in Sweden, but sales also to Norway and Denmark. We are excited to join MMSports on its journey to capture further growth in Sweden and accelerate international expansion. We are especially impressed by the strong winning culture in MMSports, which is and will continue to be a key success factor for any company. The strong focus on their proprietary brands and in-house developed products is also something we expect to build further on.”, says Tobias Karte, partner at CapMan Buyout.
“We are looking forward to the next phase of growth and are excited to start collaborating with the CapMan team. We see great potential in the market and believe that with our high-quality products and strong team we will be able to grow sales, also outside of Sweden. CapMan will continue to bring the support needed for our organization to take the next step,” says Erik Sjöberg, CEO of MMSports.
“We want to extend our warmest thanks to Erik and the MMSports team for a productive collaboration and wish the team all the best, as they continue their growth journey together with the CapMan team”, says Christian Jebsen, partner at Verdane.
The CapMan Buyout team comprises of 10 investment professionals working in Helsinki and Stockholm and the funds managed by CapMan Buyout invest in medium-sized, unlisted companies in the Nordic countries. The investment in MMSports is made from the CapMan Buyout XI fund, which was established in 2019 and is the fund’s third investment. The transaction is expected to close within a few weeks.