MMSports AB was founded in 2002 and is one of the leading sports nutrition and health supplement companies in Sweden. The companyโs product offering consists of sports nutrition, health supplements, gym equipment and accessories. MMSports has a strong portfolio of proprietary brands and products developed in-house, as well as a selection of external brands. The company has its own e-commerce platform, mmsports.se, through which most products are sold. MMSports also operates nine physical stores in Sweden. Currently, specialist growth investor Verdane owns the majority stake in the company with the founder being a significant co-investor.
โDuring the past three years, the company has been able to execute fast growth and improve profitability. Today, the company has operations primarily in Sweden, but sales also to Norway and Denmark. We are excited to join MMSports on its journey to capture further growth in Sweden and accelerate international expansion. We are especially impressed by the strong winning culture in MMSports, which is and will continue to be a key success factor for any company. The strong focus on their proprietary brands and in-house developed products is also something we expect to build further on.โ, says Tobias Karte, partner at CapMan Buyout.
โWe are looking forward to the next phase of growth and are excited to start collaborating with the CapMan team. We see great potential in the market and believe that with our high-quality products and strong team we will be able to grow sales, also outside of Sweden. CapMan will continue to bring the support needed for our organization to take the next step,โ says Erik Sjรถberg, CEO of MMSports.
โWe want to extend our warmest thanks to Erik and the MMSports team for a productive collaboration and wish the team all the best, as they continue their growth journey together with the CapMan teamโ, says Christian Jebsen, partner at Verdane.
The CapMan Buyout team comprises of 10 investment professionals working in Helsinki and Stockholm and the funds managed by CapMan Buyout invest in medium-sized, unlisted companies in the Nordic countries. The investment in MMSports is made from the CapMan Buyout XI fund, which was established in 2019 and is the fundโs third investment. The transaction is expected to close within a few weeks.
About MMSports
MMSports is one of the leading supplement and sports nutrition companies in Sweden. The company was founded in 2002 by Olle Sparringsjรถ and has been owned by the founder and Verdane since 2014, until CapManโs acquisition in July 2021. The company boasts a strong portfolio of proprietary brands and in-house developed products as well as a selection of external brands and products. The product offering includes sports nutrition, health supplements, gym wear and accessories & equipment. Majority of the companyโs products are sold through their own e-commerce platform. In addition, MMSports has a network of 9 physical stores in Sweden. In 2020, MMSports had sales of 230 MSEK from Sweden, Norway and Denmark. Visit MMSports at mmsports.se.
About CapMan
CapMan Buyout is part of CapMan Group, a leading Nordic private asset expert with an active approach to value-creation in its portfolio companies and assets, with assets under management of close to โฌ4 billion. CapMan has a broad presence in the unlisted market through our local and specialised teams. The investment strategies cover Private Equity, Real Estate and Infra. CapMan also has a growing service business that includes procurement services, wealth management, and analysis, reporting and back office services. Altogether, CapMan employs around 150 people in Helsinki, Stockholm, Copenhagen, Oslo, London and Luxembourg. We are a public company listed on Nasdaq Helsinki since 2001 and a signatory of the UN Principles for Responsible Investment (PRI) since 2012. Read more at www.capman.com.
About Verdane
Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.
Verdane funds hold over โฌ6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdaneโs team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe.
Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy.
Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities.
More info: www.verdane.com โฏ
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Press Contact
Tobias Karte, Partner
CapMan Buyout
+46 73 344 28 96
Erik Sjรถberg, CEO
MMSports
+46 73 526 23 27
Verdane Press Office
press@verdane.com
+46 76 27 28 100