HR Manager and Webcruiter adds Swedish ReachMee to its HR platform

Stockholm — HR Manager and Webcruiter, a Verdane-owned group providing cloud-based HR and recruitment systems, is expanding its footprint on the Swedish market through the acquisition of ReachMee, a leading provider of cloud-based recruitment solutions. The acquisition is the group’s latest step on its journey to create a leading HR technology platform in the Nordics.

HR professionals and management teams in companies of all types and sizes are searching for HR technology solutions which make talent identification, recruitment, hiring, onboarding and HR management easier, more efficient and successful. To support hiring organisations in the war for talent, HR Manager and Webcruiter have embarked on an M&A-driven expansion journey to create a leading Nordic HR platform. End customers will benefit from an improved range of complementary HR and recruitment solutions across the markets in which the group operates, and the companies in the group will benefit from technological synergies allowing them to release better products, faster. Verdane’s initial investment in HR Manager and Webcruiter was made in 2018.

“With ReachMee now part of our platform, we are in a stronger position than the competition to ramp up development speed and offer cutting-edge HR solutions thanks to our combined technology stack. Both growing companies and talent across the Nordics stand to benefit,” says Lars Christian Ringdal, CEO of HR Manager/Webcruiter.

Stockholm-based ReachMee has grown from 25 000 to 130 000 users since 2014 and has an industry-leading 97% customer loyalty and revenues growing by 25% annually. In 2014, the company made the successful decision to focus its efforts on developing a best of breed talent acquisition platform from scratch.

“The last five years have seen us grow our client base in the Nordics, averaging an organic recurring revenue growth rate of 25 percent per year. Our now nearly 700 customers, mainly in Sweden, Norway and Finland, will benefit from this merger by us being able to provide a wider, complementary pool of products. By doing so, ReachMee will deepen its service as a trusted partner within HR tech – now to organizations who want a 360-view of everything they need in HR and recruitment. It’s a great step forward for organizations looking to be attractive employers whilst strengthening their competitive edge,” says Nils Bergman, CEO of ReachMee.

With over 2 000 customers and combined recurring revenues of NOK 150 million per year, the HR Manager, Webcruiter and ReachMee group is already among the leading suppliers of cloud-based HR solutions in a fragmented and fast-growing Nordic market.

“This is a star collection of HR business talent. We’re pleased to welcome ReachMee into Verdane’s family of software portfolio companies and look forward to supporting the group in accelerating growth”, says Johnny Rindahl, Partner at Verdane.

In the transaction, holding company HR Nordic acquires all the shares in ReachMee, including the shares of majority owner FH Kapital, which will reinvest and be part of the continued HR platform journey. The parties have agreed not to publish the terms of the deal.

This is a star collection of HR business talent. We’re pleased to welcome ReachMee into Verdane’s family of software portfolio companies and look forward to supporting the group in accelerating growth.

About Verdane

Verdane works to be the preferred growth partner to technology enabled businesses in Northern Europe. Verdane funds provide flexible growth capital to fast-growing software, consumer internet, energy or high-technology industry businesses, through both majority and minority investments in individual companies and portfolios. Verdane funds act as ambitious, active and long-term owners, helping management teams and companies accelerate and sustain growth by leveraging the Verdane advisory team’s capabilities and proven track record in driving business value for companies whose growth is driven by, or connected to, technological development. Verdane funds’ current portfolio includes Conexus, EasyPark, Freespee, HR Manager/Webcruiter, inRiver and Lingit. Verdane has 39 employees working out of offices in Copenhagen, Helsinki, London, Oslo and Stockholm. For more information, please visit


About HR Manager

HR Manager specializes in HR and recruitment processes. The solutions we offer generate added value for any business, independent of industry or size. Our user-friendly cloud services Talent Recruiter, Talent Onboarding and Talent Manager cover all aspects of HR and allow them to be managed through one integrated solution. The systems are adapted to both private and public sector regulations, including GDPR. More than 900 clients across the Nordics use our solutions. We are over 50 employees and have offices in Oslo, Copenhagen and Stockholm. For more information, please visit


About ReachMee

ReachMee offers a powerful, market-leading solution for discovering, recruiting and hiring talent and is used by smart and adept organizations who need to recruit more successfully by increasing the chances of finding the right person for the right position. With the right technology, deep understanding of recruitment processes as well as a strong devotion to solve customers’ challenges, ReachMee has taken a strong and leading position in the Nordic market. Our solutions are used by more than 700 large and small customers in both the private and public sectors, including NCC, Ahlsell, and McDonalds. ReachMee has offices both in Oslo, Helsinki, Kiev and with headquarters in Stockholm. For more information, please visit


About FH Kapital

FH Kapital is an investor specialised in majority positions of well-driven companies facing a generational change or other ownership changes. FH Kapital is an active and responsible owner, and owns majority positions in companies such as MCD, Fasty and Microdeb. FH Kapital is owned by David Frykman and Pål Hodann.


Press contacts

Lars Christian Ringdal, CEO
HR Manager/Webcruiter
+47 922 57 731

Nils Bergman, CEO
+46 70 495 0066

David Frykman
FH Kapital
+46 70 819 2222

Jonathan Bui, Communications Manager
+46 762 72 8100