Active Brands
Digital Consumer
Norway
Current
Active Brands
Active Brands is a fast-growing house of premium sports apparel and equipment brands. Through its brands, Active Brands inspires an active lifestyle in the outdoors for professional and everyday athletes. The brand portfolio consists currently of Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes and Vossatassar. Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint.
Active Brands is a fast-growing house of premium sports apparel and equipment brands. Through its brands, Active Brands inspires an active lifestyle in the outdoors for professional and everyday athletes. The brand portfolio consists currently of Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes and Vossatassar. Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint.
