Verdane as an important partner in growth
Verdane joined the growth journey of HappyOrNot in 2019. Commenting on the company’s partnership with Verdane, Mäkitalo says that the in-depth discussions during the financing round helped both HappyOrNot and Verdane understand that they are a good match for each other.
“For a company that is starting a financing round, the most important thing is not just to look for the biggest cheque, but for a partner who shares your vision for the future. It is important to discuss the future and financing plans. We are very happy to share a common understanding of what HappyOrNot can be in the future, and we are working together towards our goals,” Mäkitalo says.
If Mäkitalo could go back in time and give himself a piece of advice, he would encourage himself to be even more courageous, speedier and to involve data as extensively as possible in all decisions.
HappyOrNot has initiated a plan to continue its growth into new markets. Mäkitalo says that the idea is not to expand the business aimlessly worldwide, but to really understand why each market entry is being made and make sure the market is ready for the business.
“On new market entries, I have one piece of advice: You should dance where there’s music. And when there’s music, dance with everything that you’ve got.”