Emerging Swedish furniture brand Hem welcomes Verdane as new investor

Stockholm — USD 5m investment will be used for building inventory, expanding the US and European teams, and reaching new audiences.

Soon to be 4-year-old company Hem has had an explosive emergence on the modern design market, and has grown a cult following, with the US as the single biggest market. The online-first approach has lately evolved into physical installations, exhibitions and pop-ups, most recently in NYC and L.A.

“We are deeply impressed by the quality of Hem’s products and management team. Customer references are simply exceptional and Hem’s customers tell us that they love Hem’s quality, price and service. We now look forward to helping take the offering to new audiences around the globe” – Staffan Mörndal, Partner, Verdane

“Hem’s biggest challenge during the past years has been to keep up with the demand. Boosting both inventory and the team globally will ensure shorter leadtimes and excellent service for all our customers” – Isac Epstein, COO, Hem

Following the investment, Verdane partner Staffan Mörndal will join founder Petrus Palmér, COO Isac Epstein, and Chairman Mattias Miksche on the board of directors.


About Hem

Hem is built on the love for pioneering design. A straightforward direct-to-customer model allows Hem to conceive and manufacture trailblazing design of the highest quality and to make it available to an international audience. Hem offers over 400 products available in 34 nations, and the largest markets are the US, followed by Great Britain, Germany and France. Hem is Swedish for ‘home’ and the company was founded in 2014 and is based in Stockholm Working with the most relevant designers of today, including Max Lamb, Luca Nichetto, Pauline Deltour, GamFratesi and Philippe Malouin, Hem manufactures and sells a portfolio of pieces ranging from tables, sofas and carpets to lighting and accessories, to a growing audience of private consumers, Designers, Architects and businesses. www.hem.com

About Verdane

Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation. 

Verdane funds hold over €6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdane’s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe. 

Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy. 

Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities. 

More info: www.verdane.com  
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