Education is said to be the passport to the future, and when it comes to driving education, CAP-Group wants to take the wheel and lead the way to a digital and tech-driven tomorrow.
CAP-Group is not your ordinary driving school. Based in Finland, CAP is a rapidly growing and technology-focused driving school and education services company. It provides added value to its customers by developing advanced and effective learning methods, drawing up guidelines for driver training and actively contributing to the development of the industry.
The company is the largest driving training company in the Nordics and is known for providing some of the best training available on the market. In May 2021, CAP-Group acquired Germany’s biggest driving school chain, Fahrschule Rettig Gruppe. Together, the companies employ about 550 professionals and generate annual sales of some 40 million euros.
Redefining driving education industry
Although CAP-Group is best-known for its driving schools and educational services, it has gained a reputation as a technological pioneer of its industry. The company holds an 80% market share of the currently available driving school software in Finland and is continually developing new training software for its clients.
But what does it take to be a business forerunner in a fragmented market often seen as outdated? According to CEO Olli Kilpi, CAP-Group’s pioneering work in modern and technology-driven learning is what distinguishes the company from other players in the market.
“We believe that modern technological solutions combined with professional pedagogical training is the key to improving road safety. We want to modernise the industry for consumers and businesses and be the leader in digital and scalable training services. We will do this by consolidating the fragmented market and positioning CAP-Group on an international growth trajectory,” says Kilpi.
Kilpi sees that CAP’s technological upper hand allows the company to scale its business even further. A lot of the global driving education industry’s technological development has taken place in Finland, with significant opportunities for technological progress across European markets. This gives CAP-Group a golden opportunity to spread its wings internationally.