Founded in 1999 by Danish creative directors Helle Hestehave and Rikke Baumgarten, Baum und Pferdgarten designs premium clothes for women who want to have fun with their personal expression and tell their own story. Based out of Copenhagen, the company’s collections are available online and in selected retail spaces across more than 30 countries worldwide. The company re-launched its online shop in 2017 and is experiencing strong traction in the US. International wholesalers include UK-based Selfridges and Harvey Nichols.
“Helle, Rikke, Teis and the whole Baum und Pferdgarten team have a proven ability to balance business with design. There is a strong focus on craftmanship and the unique Baum und Pferdgarten brand DNA. It resonates strongly with consumers, and we see significant growth potential both offline and online by helping the team build its digital and ecommerce capabilities” says Martin Welna, Principal at Verdane.
The luxury apparel market is expected to grow significantly in the coming years. A key priority will be to ensure Baum und Pferdgarten can deliver an omnichannel experience to growing numbers of consumers searching for high-quality garments that will last longer to make consumption more environmentally sustainable.
Baum und Pferdgarten joins Verdane’s portfolio of 19 consumer internet companies across the Nordics and Germany, including Babyshop, Bemz, Boozt, Caliroots, Komplettapotek.no, Hem, momox, navabi, RoyalDesign and The Humble Co.
Creatives directors Helle Hestehave and Rikke Baumgarten as well as CEO Teis Bruun will reinvest in and remain with the company as part of the deal. Verdane will assume a majority stake as part of the transaction.
The parties have agreed not to disclose the terms of the transaction.
About Baum und Pferdgarten
Founded in Copenhagen in 1999, Baum und Pferdgarten is one of the leading Danish fashion houses. Their timeless and design-led collections are full of unexpected playful contrasts.
The brand name is an interplay between the surnames of the founding Creative Directors, Rikke Baumgarten and Helle Hestehave. Throughout their long-standing partnership, Rikke and Helle have continuously complemented and pushed each other, resulting in covetable pieces in beautiful fabrics, memorable prints and bold colors.
“We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many ways by many different women. We create clothes that help women tell their own story.”
– Creative Directors Rikke Baumgarten and Helle Hestehave
Baum und Pferdgarten collections can be found in selected department stores and retailers in more than 30 countries worldwide.
About Verdane
Verdane is a specialist growth investment firm that partners with tech-enabled and sustainable European businesses. Verdane can invest as a minority or majority investor, either in single companies or through portfolios of companies, and looks to deploy inside two core growth themes; digitalisation and decarbonisation.
Verdane funds hold over €6 billion in total commitments and have made over 400 investments in fast-growing businesses since 2003. Verdane’s team of over 140 investment professionals and operating experts, based out of Berlin, Munich, Copenhagen, Helsinki, London, Oslo, and Stockholm, is dedicated to being the preferred growth partner to tech-enabled and sustainable businesses in Europe.
Verdane is also a certified B Corporation, the most ambitious sustainability accreditation globally. The firm only backs businesses that pass its 2040 test, which indicates whether the company can thrive in a more sustainable future economy.
Verdane is partly owned by the Verdane Foundation, which is focused on two areas: climate change and more equitable and inclusive local communities.
More info: www.verdane.com
Follow Verdane on LinkedIn
Press Contact
Verdane Press Office
press@verdane.com
+46 76 27 28 100
Teis Bruun, CEO
Baum und Pferdgarten
teis@baumundpferdgarten.com
+45 28 35 33 33
