Baum und Pferdgarten takes Danish fashion global with Verdane
Copenhagen – Verdane Capital X (“Verdane”) has agreed to invest in the Danish premium fashion brand Baum und Pferdgarten together with both co-founders and its CEO. The partnership will draw on Verdane’s e-commerce expertise to accelerate Baum und Pferdgarten’s online sales, reinforce its digital capabilities and structure the brand’s international growth. The company has recently signed a record number of international key accounts that include US-based Saks Fifth Avenue, Nordstrom and Rent The Runway.
Founded in 1999 by Danish creative directors Helle Hestehave and Rikke Baumgarten, Baum und Pferdgarten designs premium clothes for women who want to have fun with their personal expression and tell their own story. Based out of Copenhagen, the company’s collections are available online and in selected retail spaces across more than 30 countries worldwide. The company re-launched its online shop in 2017 and is experiencing strong traction in the US. International wholesalers include UK-based Selfridges and Harvey Nichols.
“Helle, Rikke, Teis and the whole Baum und Pferdgarten team have a proven ability to balance business with design. There is a strong focus on craftmanship and the unique Baum und Pferdgarten brand DNA. It resonates strongly with consumers, and we see significant growth potential both offline and online by helping the team build its digital and ecommerce capabilities” says Martin Welna, Principal at Verdane.
The luxury apparel market is expected to grow significantly in the coming years. A key priority will be to ensure Baum und Pferdgarten can deliver an omnichannel experience to growing numbers of consumers searching for high-quality garments that will last longer to make consumption more environmentally sustainable.
Baum und Pferdgarten joins Verdane’s portfolio of 19 consumer internet companies across the Nordics and Germany, including Babyshop, Bemz, Boozt, Caliroots, Komplettapotek.no, Hem, momox, navabi, RoyalDesign and The Humble Co.
Creatives directors Helle Hestehave and Rikke Baumgarten as well as CEO Teis Bruun will reinvest in and remain with the company as part of the deal. Verdane will assume a majority stake as part of the transaction.
The parties have agreed not to disclose the terms of the transaction.
We look forward to taking Baum und Pferdgarten to the next level. Verdane shares and supports our mindset and vision for Baum und Pferdgarten, and can provide extensive experience building strong digital brands and a local team based in Copenhagen to help us realise our vision.
Verdane aims to be the preferred growth partner to tech-enabled businesses in Northern Europe. Verdane funds provide flexible growth capital to ecommerce, software, energy or high-technology industry businesses, through both majority and minority investments in individual companies and portfolios. Verdane funds act as ambitious, active and long-term owners, helping management teams and companies accelerate and sustain growth by leveraging the Verdane advisory team’s capabilities and proven track record in driving business value for companies whose growth is driven by, or connected to, technological development. Verdane funds’ current portfolio includes Boozt, Caliroots, EasyPark, Freespee, inRiver, Lingit and Scanmarket. Verdane has more than 45 employees working out of offices in Berlin, Copenhagen, Helsinki, London, Oslo and Stockholm. For more information, please visit www.verdane.com
About Baum und Pferdgarten
Founded in Copenhagen in 1999, Baum und Pferdgarten is one of the leading Danish fashion houses. Their timeless and design-led collections are full of unexpected playful contrasts.
The brand name is an interplay between the surnames of the founding Creative Directors, Rikke Baumgarten and Helle Hestehave. Throughout their long-standing partnership, Rikke and Helle have continuously complemented and pushed each other, resulting in covetable pieces in beautiful fabrics, memorable prints and bold colors.
“We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many ways by many different women. We create clothes that help women tell their own story.”
– Creative Directors Rikke Baumgarten and Helle Hestehave
Baum und Pferdgarten collections can be found in selected department stores and retailers in more than 30 countries worldwide.